What started as a simple observation at 11 PM in a Dubai cafe, perfectly good pastries being tossed into the bin—turned into a mission to change how the UAE eats. The National sat down with our co-founder Hasan Sarwar to talk about why he and his brother Omair left their careers in investment banking, how Peekabox grew from a late-night idea to a network of over 1,000 partner stores, and what it took to convince global giants like Carrefour and Costa Coffee to join the movement.

It’s the story behind the app: the transition from finance to food tech, our $1.5M seed round, the high-level backing from industry veterans, and the vision of cutting the UAE’s Dh6 billion annual food waste in half.

If you’ve ever wondered how Peekabox is making sustainability affordable for everyone in the Emirates, this feature is for you.

Read the full feature on The National.